How do I market a product?



Contents

  • 1 Marketing
  • 2 How to market products
  • 3 product life cycle
  • 4 tips for marketing success
  • 5 References

Marketing

Marketing represents a group of diverse commercial activities that are associated with the flows of services and goods, and then transferred from their production sites to their consumption sites, and marketing is a process that uses planning to provide a consistent mix of promotion, distribution, sale, and prices that contribute to all consumer needs; By arriving at the integrity of facility goals and consumer goals, marketing is defined according to the American Society as a method that plans and implements all things related to the design, pricing, and selection of services and commodity specifications, in order to enhance the exchange that contributes In providing the needs of enterprises and people. [1]

How to market products

Many companies and commercial factories are interested in marketing their products in order to achieve financial profits and enhance their presence in the market. The success of marketing a product depends on the application of several important methods, which are: [2]
  • Preparing a sales plan: It is a plan that depends on determining the market in which the product will be marketed. The more accurate the market is defined, the more it contributes to increasing marketing efforts; by selecting the most appropriate sales methods for the product, and when preparing a sales plan it must include the contents. The following:
    • Sales goals: are goals that must be characterized by their ability to be determined and measured; that is, they are real, such as ensuring that 10 products are produced daily with a view to selling to consumers.
    • Sales activities: These are the tactics that help to apply the appropriate planning to sell the product, whether by relying directly on the sale or providing a set of commercial offers, such as sending products to retailers to sell.
    • Timeline: It is the linking of components and elements of the sales plan with specific dates, which contributes to placing marketing steps within a real schedule.
  • Building the market for the product: It is one of the useful methods in marketing the products, as it contributes to enhancing the product’s arrival and distribution within the market by starting direct selling to individuals or end consumers, and this helps to enhance confidence towards the nature of demand for the product, and relying on customers as the main reference To provide information and build feedback on it.
  • Use of the Internet: is the awareness of the importance of the Internet as a successful and effective channel for marketing the product, as it contributes to reaching the market by relying on the facility's website, or through the use of a website that specializes in selling and marketing products.
  • Dealing with large stores: It is reliance on cooperation and communication with one of the big stores to market the required product, and the success of dealing with this type of stores depends on the implementation of the following:
    • Choosing the right buyer: It is one of the challenges facing the owner of the facility while searching for the right consumers inside the large size stores.
    • Willingness: It is to make a presentation about the product, and to make sure that it is ready for distribution and sale to consumers.
    • Patience: It is the awareness of the owner of the facility that it is necessary to wait for a period that may reach more than one year until the product becomes present on the shelves of these stores.

Product life cycle

Any product that will be marketed depends on going through a life cycle that helps in its production and marketing until it reaches customers, and then it may end in its death if it is not successful, and in what comes information about the main stages of the product life cycle: [3]
  • Launching the product: It is the decision of the owner of the facility to make the final decision about the product that he wants to produce, so he is keen to provide the raw materials required to manufacture the product, and then provide the appropriate advertising and advertisement to attract customers, and the product may be promoted by distributing free samples from it, with a view to evaluating it through customers before To be released on the market.
  • Product growth: It is the stage that comes after the launch of the product, where it needs to provide appropriate care for it to spread inside the market by promoting continuous follow-up with customers, and ensuring that deviations or errors are addressed when they arise.
  • Product stability: is the arrival of all information about the product to customers, where they can deal with it directly; therefore, the owner of the facility must provide information about the product specifications, and ensure the continuation of his production process until it remains present in the market , as it is important to participate in commercial festivals Which are methods that help to introduce the product and to acquire new customers.
  • The death of the product: It is the stage that the product may reach when it cannot achieve any conditions or one of the previous stages, especially if it is put on the market at unacceptable prices, or the use of weak and limited means in advertising, or the emergence of other products that are more powerful and competing with the product, and lead All of these factors led to customers rejecting the product, declining its sales rate, and resulting in his death.

Tips for marketing success

Every business owner is keen on achieving success in marketing his products, so he must adhere to the following advice: [4]
  • It must be realized that customers are the main artery of the facility, so the work or product will not succeed without clients.
  • Ensure a product that satisfies customer desires and fulfills their satisfaction with the business .
  • Attention to always evaluating work and product in terms of sales percentage and nature of production .
  • It is better to seek to maintain existing customers than to have one new customer only once.
  • Ensuring the implementation of a strategy that contributes to distinguishing the product from the competitors' products, in terms of both price and quality.
  • Seek to introduce new products that increase the number of customers.
  • Interest in applying new and modern methods in advertising and promoting the product, such as participating in marketing and commercial events and festivals.
  • Promote the product using e-marketing and tools, such as e-mail and websites.

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